Antonio Ponce Releases New Book

Antonio Ponce has released Don’t Forget The Business In The Music Business. The book is available via Amazon. Check out an explanation from Ponce for the book below.

“I would have loved to have this information when our band started. There were so many unanswered questions that took years of searching and experience to learn. If this book had existed back then, we could have leaped over the fire instead of trying to walk through it! I know a lot of new and current bands stuck on the ‘what to do next?’ question will find value in the book’s contents. I hope this book is a tool musicians can use to help them get into a position to get to the next level and notice what we were able to do as an unknown band and that they can do it too!”

The book was inspired by multiple experiences Ponce had over the years, but it was a conversation he had with a fellow musician that began the idea for the book.

“It was a combination of several things. One of the biggest was an interaction I had with a musician. We were at a conference in the U.S. and ended up seated next to each other. He was from my city and their band had been around for years, longer than my band. He was telling me how their band had just gotten on iTunes and how that was a really big thing for them. I thought to myself, this was something I could do in five minutes. A lot of conversations like that happened and I realized I knew how to do a lot of things really quickly that would really help a lot of musicians move forward.”