Today, Apple added tvOS apps to its iTunes Link Maker web app and enabled tvOS app purchases on iOS devices, even if the tvOS app is available only on the Apple TV. iTunes Link Maker lets you search for and generate links to iTunes content. tvOS app links generated by the iTunes Link Maker open in iTunes on macOS and the App Store app on iOS where the apps can be purchased or downloaded. If automatic downloads are enabled on your Apple TV, any apps acquired this way should show up on your Apple TV the next time you turn it on. Links generated with the iTunes Link Maker also work with the iTunes Affiliate Linking program. This means that for the first time a customer can click or tap a link and purchase a tvOS app without leaving their Mac or iOS device and have it waiting for them they sit down in front of the TV.
This is a nice little move on Apple’s part.